Imagine a super shoot of unprecedented scale, in which thirteen of the biggest names in
hairdressing across Australia and the United Kingdom pull together for one international shoot –
representing their countries in a creative clash that truly needs to be seen to be believed.
Following on from the success of 2022’s ICON shoot, this year we take the collaboration global
for one seriously creative showdown between the world’s greatest hairdressers.
Here, it’s the UK versus AUSTRALIA in a 30-page editorial unlike any before it.
13 incredible artists, 15 brands and one thought-provoking brief.
Creatures are reborn, reimagined and ready to live-on forever. You won’t want to miss this breathtaking battle. Lose yourself in the magic that was our most ambitious shoot to date, here.
UTOPIA
Efi Davies at TONI&GUY for L’Oréal Professionnel
Photography by David Mannah
Art Direction by Lauren King
Styling by Jamie Russel
Makeup by Lan Nguyen-Grealis
UTOPIA
Efi Davies at TONI&GUY for L’Oréal Professionnel
Photography by David Mannah
Art Direction by Lauren King
Styling by Jamie Russel
Makeup by Lan Nguyen-Grealis
DIETIES
Ross Kwan for Cloud Nine UK
Photography by David Mannah
Art Direction by Lauren King
Styling by Jamie Russel
Makeup by Lan Nguyen-Grealis
UNDERWORLD
Jordan Robertson for Davroe UK
Photography by David Mannah
Art Direction by Lauren King
Styling by Jamie Russel
Makeup by Lan Nguyen-Grealis
DEITIES
Zoe Irwin for Matrix UK
Photography by David Mannah
Art Direction by Lauren King
Styling by Jamie Russel
Makeup by Lan Nguyen-Grealis
DEITIES
Hooker and Young (Gary Hooker and Michael Young) for Schwarzkopf UK
Photography by David Mannah
Art Direction by Lauren King
Styling by Jamie Russel
Makeup by Lan Nguyen-Grealis
DEITIES
Errol Douglas for Uberliss Pro UK
Photography by David Mannah
Art Direction by Lauren King
Styling by Jamie Russel
Makeup by Lan Nguyen-Grealis
DEITIES
Desmond Murray for Matrix UK
Photography by David Mannah
Art Direction by Lauren King
Styling by Jamie Russel
Makeup by Lan Nguyen-Grealis
DEITIES
Richi Grisillo for Moroccanoil AUS
Photography by Andrew O’Toole
Art Direction by Lauren King
Styling by Catherine V
Makeup by Mikele Simone
DEITIES
Mathhew Ashton for Artego AUS
Photography by Andrew O’Toole
Art Direction by Lauren King
Styling by Catherine V
Makeup by Mikele Simone
DEITIES + UNDERWORLD
Lyndal Salmon and Jack Morton for Wella Professionals AUS
Photography by Andrew O’Toole
Art Direction by Lauren King
Styling by Catherine V
Makeup by Mikele Simone
UNDERWORLD
Madison Voloshin for Davroe
Photography by Andrew O’Toole
Art Direction by Lauren King
Styling by Catherine V
Makeup by Mikele Simone
UNDERWORLD
Renya Xydis for Dyson AUS
Photography by Andrew O’Toole
Art Direction by Lauren King
Styling by Catherine V
Makeup by Mikele Simone
UNDERWORLD
Richard Mannah for Joico AUS
Photography by Andrew O’Toole
Art Direction by Lauren King
Styling by Catherine V
Makeup by Mikele Simone
DEITIES
Renya Xydis for Wella Professionals AUS
Photography by Andrew O’Toole
Art Direction by Lauren King
Styling by Catherine V
Makeup by Mikele Simone