One model, six looks. Introducing I AM; a new campaign by leading hair extension brand, Showpony Professional. 

Heroing strength, individuality and beautiful hair, the new campaign represents a coming of age for the Australian brand, following it’s 10-year anniversary in September of this year.

A series of six bespoke looks, the sophisticated new campaign culminates the vision and talents of Photographer Andrew O’Toole, Hair Director Joey Scandizzo, and Showpony Founder & Managing Director, Stephanie Mason.

“I wanted the collection of images to reflect the alter-egos we possess as women and how individuality can inspire a different look every day,” reveals Showpony Founder Stephanie Mason.

The collection was shot using one model to demonstrate the versatility of the Showpony product, bringing to life each persona from the beautifully feminine ‘Classic’ ponytail, to the effortlessly undone ‘Wild at Heart’ look.

“At Showpony Professional, we believe your hair is your crown, but sometimes we simply don’t have the hair we’ve always dreamed of… that’s where our products can really work some magic!”

A must have for salons and stylists alike, the Showpony range grants increased versatility for wearers, allowing stylists to create everything from discreet touch ups to total hair transformations.

The brand’s range of premium quality tape extensions can be used to fill in gaps, add highlights, create a fringe, extend a ponytail, experiment with a non-committal colour change, fix a bad haircut, or add volume to up- styles.

“Our success as Australia’s most recognised hair extensions supplier is based on our belief that hair extensions should be undetectable, natural and safe,” continues Stephanie.

“We work really hard at the frontline alongside our salon clients to ensure application and styling techniques are of the highest standard for their customers, which is why we have such loyal clientele”.

Developed for the modern consumer, I AM inspires wearers to transform their look in accordance with their mood; allowing them to channel a classic, timeless or glamorous aesthetic with ease.

It also challenges session stylists and salon teams to push their creative boundaries, experimenting with new possibilities in the realms of commercial and editorial styling.

The new imagery will feature in the brand’s revamped website and client portal, playing a key role in Showpony Professional’s educational initiatives for 2019.