CAMPAIGN: DYSON X 2021

What an honour to profile Dyson’s pioneering HairCare technologies on THE JOURNAL digital cover 05/21.

A slick celebration of the global technology company’s 2021 campaign, the cover cues a timeless image series created in collaboration with M DIVISION, powered by Dyson Styling Ambassadors Damien Rinaldo, Renya Xydis and Peter Thomsen. This is your exclusive preview.

A modern collective of shape and texture defines the many moods of ‘woman’ with notes on the flawless styling power of Dyson’s styling technologies that are engineered to deliver consistent high performance and reduce extreme heat damage.

Stay tuned to the mass content series that will continue to play across THE JOURNAL channels in the coming weeks. We have so much more to show you.

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POWERFUL. PRECISE. PERENNIAL.