We invite all our followers to join The Journal in making a stand against Parallel Importation: a destabilising issue facing many salon professional brands in Australia. With unauthorised retailers selling professional products, they are unable to guarantee the safety or authenticity of these products. We need to support our industry and support our salon businesses in Australia, who depend on salon professional brands being kept ‘’salon professional’’ in order to propel salon business, build a loyal clientele base, satisfy customer demands and expectations and encourage a stable, profitable salon business.

Parallel Importation Key Points:

1. Unauthorised retailers selling professional products are offering a disservice to their customers as brands cannot guarantee the safety and authenticity of these products.

2. The supply journey of products purchased via unauthorised retailers is uncertain. The quality control process at each stage of the journey is unknown and therefore the integrity of the product may be compromised.

3. Unauthorised retailers selling professional products are offering a disservice to their customers as brands cannot guarantee the safe storage, transportation or age of product which may affect the quality and performance of the product.

4. Consumers run the risk of buying counterfeit products if purchasing salon professional products from an unauthorised retailer.

5. Established, world-class brand identities which have been fostered and recommended by the professional hairdressing industry are being adversely affected by parallel importation.

6. Salon businesses in Australia depend on salon professional brands being kept “salon professional” in order to help drive salon business, build a loyal clientele base, satisfy customer demands and expectations and encourage a stable, profitable salon business.

7. L’Oréal’s Professional Product Division products offer consumers prescriptive hair care, styling and colouring solutions and in salon services tailored to their hair type, needs and desires.

8. L’Oréal’s Professional Product Division products offer consumers personalised and tailored hair care, styling and colouring solutions prescribed by a trained hair professional.

9. L’Oréal’s Professional Product Division brands are exclusively retailed in approved salons and salon retailers.

10. L’Oréal’s Professional Products Division Australia supplies to approved Australian hairdressing salons and salon retailers (Hairhouse Warehouse and Price Attack) only.

11. Parallel Importation is an issue facing many salon professional brands in Australia.

BUY GENUINE and fight parallel importation.

TJ