BUSINESS: How to set AND keep your business goals in 2022

We all know the age old adage… New year, new year. But how often do those promises we make ourselves actually stick? Phil Jackson from Build Your Salon takes us through his top tips for make the right goals AND sticking with them in 2022.

His number one top tip for salon owners? Ensure that your personal and professional goals are interconnected.

“The key to keeping momentum and motivation high is to connect your business goals with your personal goals,” explains Phil. “Growing turnover might feel very exciting, but growing turnover so that you can generate an extra $20.00 in profit in order to book the family holiday of your dreams is a LOT more exciting.”

“Our business should be there to serve you, not the other way around.  Revisit your life goals around where you want to live, the lifestyle you want to lead, even plans for when and how you want to retire and discuss over a glass of wine with your partner.  Make sure you’re on the same page and clearly define what a successful life looks like for you.”

The next step? Working through a realistic timeline.

“Which of these goals do you need to work on in the next five years,” asks Phil. “Speak to your accountant about the level of profit you need to generate and how that might translate into turnover and business goals. If your accountant isn’t helpful with this kind of goal-setting, it might be a good goal to find a new accountant!”

From here, Phil advises to make a list of all things that need working on this year and then track your progress across quarterly periods. He then advises splitting these goals into three distinct areas. “Some goals will be set as ‘straight line’ progress – for example if you had a goal to read 52 books this year, you can map out the reading of one book per week in a straight line,” Phil explains further.

“Some goals are ‘back-end’ goals which means progress initially is slow, but builds momentum – for example turnover goals might be limited until you have new team members on board and earning.”

“Front-end’ goals which have a lot of progress early on, but then the rate of progress slows; anyone who has drastically changed their diet will know that the first few weeks see the biggest weight-loss before the rate slows.

So, where to from here? Get started on mapping out those goals, and don’t hold back! Now is the time to be truly honest with yourself and where you want your salon business to grow to in 2022.