Revlon Professional launched their new line of luxury treatments from the Be Fabulous range to a crowd of customers and industry experts at Darlo Country Club on Monday night.
The new range of multi-benefit beauty is the result of more than 5 years of research. With its unique formula, the CREAM System, Be Fabulous will repair the hair fiber, protect the color, bring more softness, hydration and shine.
A range adapted to each type of hair with specific textures, as well as care rituals that begin in the living room and that persist at home.
Revlon Professional Australian Ambassador Malissa Masci spoke to the crowd about her experiences using the product. “Be Fabulous is a very effective treatment and retail line that can be used on any hair type. This is exceptional on fine, yet frizzy hair as it smooths the frizz without depleting the volume. It’s equally great on coarse and wiry hair and it has the ability to smooth and compact the hair shaft for a red carpet finish” Masci said.
Revlon Professional Managing Director Matthew Kilty spoke to the audience about the brand’s prosperity and future innovations that will be coming out later this year. “Revlon Professional is really gaining momentum in the Australian Market, we are growing and expanding every day, it’s a great time to be a part of this business, ”Kilty said.
The Luxury event was complete with Champagne towers, “Be Fabulous” cocktails and goody bags containing the home hair care portion of the professional range.
Be Fabulous is a four-step in salon treatment that is maintained with the use of the retail range.