“Damage repair is an extremely sought-after benefit for our guests, and our team is always researching and studying new technologies and natural ingredients to address this need. Botanical Repair took us six years to develop because we are so committed to delivering the strongest-possible benefits, using ingredients from nature.”
Aveda’s Director of Hair Care Research and Development, Camille Sasik.
Aveda launches new vegan, botanical repair collection with plant-powered technology, instantly strengthening and repairing damaged hair … And WIN one of ten professional Bond Building Packs.
Ever on a mission to care for the world and its inhabitants’, Aveda are the leaders in clean, performance-led solutions for all hair needs and creative desires, and have officially outdone themselves with the launch of the (vegan) Botanical Repair collection.
The innovation, leaving hair up to 5x stronger and noticeably repaired, has spent the past six years deep in the Aveda botanical research laboratory with the brand’s PhD Chemists (armed with the globe’s efficacious plant technologies). The result? Three unique technologies that work synergistically to treat hair’s three key layers – cortex, cuticle and F-layer – from the inside-out.
“Damage repair is an extremely sought-after benefit for our guests, and our team is always researching and studying new technologies and natural ingredients to address this need. Botanical Repair took us six years to develop because we are so committed to delivering the strongest-possible benefits, using ingredients from nature,” says Aveda’s Director of Hair Care Research and Development, Camille Sasik.
“The result is a 93% naturally derived collection with powerful plant technologies such as sacha inchi, avocado and green tea, plus molecular plant technology to build bonds at the core.”
Yes! It multiplies bonds at the core, reinforcing strength and integrity for confident colour work and artist insurance. A nourishing macro green blend detangles and smooths, preventing further breakage and bringing that shine we all seek. All hair types, all textures, all colour/chemical treatments. In fact, colour treated hair is left up to five times stronger.
Passionate about the professional, the range of course comes with a retail and salon only line. A strengthening shampoo, conditioner, intensive strengthening masque (light and rich) and strengthening leave-in treatment defines the at-home care, while the in-salon service is broken down into three (revenue building) steps. Step 1, the Equalizing Primer is used to set and prep for ultimate colour results, before Step 2 – Hair Strengthening Additive – kicks in to fortify hair mid-colour. Finally, Bond Activator (or Step 3) travels right to the cortex, igniting deep strengthening and long-lasting results. All cruelty, silicone and sulfate cleanser-free, vegan and manufactured with 100% wind power through renewable energy and carbon offsets – who could refuse?
So excited by the results of Botanical Repair, Aveda are offering you, the professional, the chance to win one of ten Professional Bond Building Treatment Packs – so you can experience the change before your very own eyes. All you have to do is head to joinaveda.com.au/competition and enter your details … yep, that’s it!