AVEDA For David Jones Spring/summer 2014 Fashion Launch

Last week, Aveda, The Art and Science of Pure Flower and Plant Essences was once again the exclusive hair partner of the David Jones Spring/Summer 2014 National Fashion Launch. Two key looks were created to reflect David Jones’ theme for this season, ‘exploring extraordinary frontiers’, under the direction of Aveda lead stylist, Teri Robertson-Kirkwood.

The Journal was lucky enough to head backstage to witness all of the excitement and interview Terri: “Both looks use soft, feminine texture to embody the romantic ideal of exploring”, she said. “For the first look, we prepped the hair with Pure Abundance Style- Prep, styled with Phomollient and finished with Witch Hazel Hair Spray to create a nomadic feel with a wind-swept pony and side fringe.”

The second look takes ‘exploring’ in a new direction and emulates an idyllic summer escape. “For this look, we wanted something smooth and fresh, something you would wear on a holiday in the sun”, says Robertson-Kirkwood. “Once again we created soft texture however blow-dried hair using Smooth Infusion Naturally Straight to keep it sleek and flyaways at bay.”

See the beautiful work by Aveda and our Aussie designers in the gallery below: