Woolloomooloo’s uber-glam Ovolo Hotel was the place to be on Saturday 6th of August, as Hairstylists and Industry Professionals gathered to catch a glimpse of Hollywood’s King of Colour and Joico Ambassador, Denis De Souza. Boasting an impressive list of Celebrity Clients (Rachel Bilson, Madonna, Mila Kunis, and Olivia Wilde to name a few), Denis has made his name honing such highly sought techniques as the ‘Ipanema Beach Blonde’, ‘Ronze’ and ‘Sombre’ modes of hair colouring. The evening’s proceedings kicked off with champagne and canapés, before Mr. DeSouza himself and The Journal’s own David Mannah took to the stage for a live discussion of all things Hair, Hollywood, and of course.. Colour.
De Souza’s passion for hair color and preservation, coupled with his ability to cultivate creative techniques have aligned seamlessly with Joico’s philosophy and line of innovative products. His exquisite talent has gained him incredible bicoastal work experience at some of West Hollywood and New York’s top salons, including Andy Le Compte and Serge Normant. As a loyalist of Joico, De Souza has taken his adoration of the brand to the next level, with this colourful collaboration. “I’ve been using Joico products ever since I can remember, which is a true testament to the brand’s ability to remain timeless and relevant,” comments De Souza. “I couldn’t be more inspired by the brand’s passion and innovative methods of exploring hair colour, which is why this partnership signifies a new high for my career.”
Keep an eye out for our Lumishine Hair Colour Transformations and an Exclusive Interview with Denis De Souza in the next issue of The Journal Mag.