Brisbane based Alice Lu a Finalist for Alter Ego’s Colour & Creative Challenge

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Alter Ego Italy has announced its top five worldwide finalists for the coveted Colour & Creative Challenge 2016. Australian stylist, Alice Lu from Brisbane’s Twisted Desire has made this prestigious list and will be flown to Barcelona, Spain to compete on-stage against the other four finalists from Italy, USA and Nicaragua.

The sixth annual Alter Ego Italy International Hair Show will be held in Barcelona from the 23rd – 25th October 2015. Part of this internationally renowned event will be the Alter Ego Italy Colour & Creative Challenge; here five international finalists will have the opportunity to showcase their creativity and technical ability in colour and styling to win this coveted award. The final stage will take place on October 23rd 2016 where the overall winners will be announced. This is the fourth year in a row that Australia has a finalist in the competition, showcasing how talented Australian hairdressers are.

Alter Ego Italy is Italy’s leading professional hair care brand and is distributed in more than 65 countries worldwide. Built on more than 25 years of innovation, research and cutting-edge products, Alter Ego Italy is boutique, professional hair care designed with the stylist in mind.

– TJ