In an AHFA first, 2021 will see the invaluable addition of category specific media prizes joining this year’s winners’ entitlements.
In addition to that sort after trophy, name in lights and expected string of external industry opportunities, M DIVISION is offering the proven power of THE JOURNAL and its globally followed programs for AHFA victors to leverage and propel their profile even further.
The tiered prize packs are designed to give back to the industry’s valued personnel in what has been a challenging 18 months for all.
Here’s what you can look forward to:
AHFA Hairdresser of the year: (Valued at $35,000)
Gala Night and Press:
- AHFA Trophy
- Dyson Prize Pack
- Winner’s media wall image shared through @aushairfashionawards IG
- Winner’s collection featured in AHFA Editorial EDM + TJM.com
- Winner’s collection posted to @aushairfashionawards as a carousel grid post
Extra:
- 1x Live Q+A activation on @thejournalmag
- Winner appointed Hair director for M DIVISION’s 2022 Campaign to be featured as a “Digital Cover” on the title’s respective channels, and published as an 8-page spread in ISSUE 1
- 2 x external PR opportunities throughout 2022
- Fame Team Mentor session
Creative Colourist of the year: (Valued at $25,000)
Gala Night and Press:
- AHFA Trophy
- Category sponsor: Prize Pack
- Winner’s media wall image shared through @aushairfashionawards
- Winner’s collection featured in AHFA Editorial EDM + TJM.com
- Winner’s collection posted to @aushairfashionawards as a carousel grid post
Extra:
- “Club Journal” Live Education session x @thejournalmag digital channels
- 1 x double page spread in Issue 01/22 TJM print (editorial profile)
- Appointed Hair Director on 1 x MDV shoot in 2022 (credited in all placement)
Men’s Hairdresser of the year: (Valued at $12,500)
Gala Night and Press: ($5,000)
- AHFA Trophy
- Category sponsor: Prize Pack
- Winner’s media wall image shared through @aushairfashionawards
- Winner’s collection featured in AHFA Editorial EDM + TJM.com
- Winner’s collection posted to @aushairfashionawards as a carousel grid post
Extra:
- “Club Journal” Live Education session x @thejournalmag digital channels
- 1 x exclusive EDM + editorial story + IG swipe up to THE JOURNAL magazine digital channels announcing title win and including winner Q&A
State Category Winner’s: (Valued at $10,000)
Gala Night and Press:
- AHFA Trophy
- Winner’s media wall image shared through @aushairfashionawards
- Winner’s collection featured in AHFA Editorial EDM + TJM.com
- Winner’s collection posted to @aushairfashionawards as a carousel grid post
Extra:
- 1x Live Q+A activation on @thejournalmag
- Weekly TJM EDM inclusion featuring winner’s collection + IG story swipe up to view the collection
New Comer of the Year: (Valued at $10,000)
Gala Night and Press:
- AHFA Trophy
- Winner’s media wall image shared through @aushairfashionawards
- Winner’s collection featured in AHFA Editorial EDM + TJM.com
- Winner’s collection posted to @aushairfashionawards as a carousel grid post
Extra:
- Opportunity to assist an 2022 MDV shoot (travel included)
- “Quick Ten” video interview for @thejournalmag, housed on TJM.com and included in TJM weekly EDM + IG story swipe up
Apprentice of the year: (Valued at $8,000)
Gala Night and Press:
- AHFA Trophy
- Winner’s media wall image shared through @aushairfashionawards
- Winner’s collection featured in AHFA Editorial EDM + TJM.com
- Winner’s collection posted to @aushairfashionawards as a carousel grid post
Extra:
- Opportunity to assist 1 x 2022 MDV shoot (travel included)
Digital Influencer of the Year: (Valued at $10,000)
Gala Night and Press:
- AHFA Trophy
- Winner’s media wall image shared through @aushairfashionawards
- Winner’s collection featured in AHFA Editorial EDM + TJM.com
- Winner’s collection posted to @aushairfashionawards as a carousel grid post
Extra:
- “Club Journal” Live Education session x @thejournalmag digital channels
- Winner x @thejournalmag content sharing collaboration (published 2021)
- Fame Team mentor session
Transformation stylist of the year: (Valued at $9,000)
Gala Night and Press:
- AHFA Trophy
- Winner’s media wall image shared through @aushairfashionawards
- Winner’s collection featured in AHFA Editorial EDM + TJM.com
- Winner’s collection posted to @aushairfashionawards as a carousel grid post
Extra:
- Winner’s video published on TJM.com supported by 1 x IG grid post with an exclusive EDM + IG swipe up
- Editorial story featuring winner Q&A
Fashion Stylist of the year: (Valued at $8,000)
Gala Night and Press:
- AHFA Trophy
- Winner’s media wall image shared through @aushairfashionawards
- Winner’s collection featured in AHFA Editorial EDM + TJM.com
- Winner’s collection posted to @aushairfashionawards as a carousel grid post
Extra:
- Appointed Fashion Stylist for MDV’s 2022 Campaign
- MDV Campaign featured as a “Digital Cover” on @thejournalmag
MUA of the year: (Valued at $8,000)
Gala Night and Press:
- AHFA Trophy
- Winner’s media wall image shared through @aushairfashionawards
- Winner’s collection featured in AHFA Editorial EDM + TJM.com
- Winner’s collection posted to @aushairfashionawards as a carousel grid post
Extra:
- Appointed MUA for MDV’s 2022 Campaign
- MDV Campaign featured as a “Digital Cover” on @TJM 2022
Product Category’s Prize: (Valued at $19,000)
Gala Night and Press:
- Trophy
- Winner’s media wall image shared through @aushairfashionawards
- Inclusion in Product Category winners exclusive EDM to TJM.com
- Winner’s announcement on Australian Hair Fashion Awards digital channels
Media Pack x TJM For utilisation in 2022 for the brand of the winning product categories (Value: $14,900)
- 1 x single page advertorial in Issue 01/22 of THE JOURNAL print magazine
- 1 x grid post on @thejournalmag + IG story swipe up to brand URL
- 1 x exclusive EDM + editorial feature + IG Story swipe up to editorial feature
Business Categories:
Salon of the Year: (Valued at $10,000)
Gala Night and Press:
- AHFA Trophy
- Inclusion in “Business Category” winners exclusive EDM to TJM.com
- Winner’s announcement on Australian Hair Fashion Awards digital channels
- Winner’s media wall image shared through @aushairfashionawards
Extra:
- Salon Walkthrough X THE JOURNAL mag digital channels
- Complimentary 2-hour MDV consulting session
Educator (Individual): (Valued at $9,000)
Gala Night and Press:
- AHFA Trophy
- Winner’s media wall image shared through @aushairfashionawards
- Inclusion in “Business Category” winners exclusive EDM to TJM.com
- Winner’s announcement on Australian Hair Fashion Awards digital channels
Extra:
- “Club Journal” Live Education session x @thejournalmag digital channels
Educator (Brand): (Valued at $9,000)
Gala Night and Press:
- AHFA Trophy
- Winner’s media wall image shared through @aushairfashionawards
- Inclusion in “Business Category” winners exclusive EDM to TJM.com
- Winner’s announcement on Australian Hair Fashion Awards digital channels
Extra:
- “Club Journal” Live Education session @thejournalmag digital channels
Marketing team (Valued at $19,000)
Gala Night and Press:
- Winner’s media wall image shared through @aushairfashionawards
- Inclusion in “Business Category” winners Exclusive EDM to TJM.com
- Winner’s announcement on Australian Hair Fashion Awards digital channels
Media Pack x TJM for utilisation in 2022 for the brand of the Winner (Value: $14,900)
- 1 x single page advertorial in Issue 01/22 of print magazine
- 1 x grid post on @TJM + IG story swipe up to brand URL
- 1 x Exclusive EDM + editorial feature + IG Story swipe up to editorial feature
Download the AHFA entry kit, here.