AHFA ’17 Product and Business Finalists Announced

Screen Shot 2017-02-17 at 3.54.29 PM


After calculating score cards, trawling countless releases – and consuming equal quantities of coffee; the 2017 finalists for the Australian Hair Fashion Awards Product and Business Categories are finally ready for reveal. This year’s impressive entry selection more than exceeded expectations, leaving our exclusive troupe of judges with some incredibly tough decisions.

Judging the esteemed AHFA Product Categories were a team of handpicked delegates, each possessing an abundance of product and brand knowledge, experience and enthusiasm. These hair and beauty specialists were first tasked with testing each product, before rating entries for performance, branding, functionality and value.

Judges for 2017 included Bonnie Gillies (Oz Beauty Expert), Kelly Baker (Body + Soul), Sheree Mutton (Australian Women’s Weekly), Rosie Bracey (Beauty Heaven), Lisa Patulny (Byrdie), Shonagh Walker (Harpers Bazaar, Quantas Magazine), Chloe Brinklow (TOMBOY Beauty), Beauty Guru Michael Brown, Eliza Cracknell (Primped), Emma Read (Cosmopolitan, L’Officiel), Christina Butcher (Hair Romance), Andrea Michelle (Fox in Flats), Sian Maggs (Skincareblogger), Madeline Burke (The Daily Mark), Max May (Max Made), Cassidy Loane (Cosmopolitan), Carli Alman (Beauty Crew), and finally, Laura Wilson (NW, OK).

Without further ado, here are the AHFA Product Finalists for 2017…

Screen Shot 2017-02-17 at 4.01.54 PM

The prestigious AHFA Business Categories were this year judged by renowned Motivational Speaker and Educator Pat Mesiti, experienced Senior Sales and Operations Manager for Country Road Tia Spanos, and respected Entrepreneur and CEO of Confurmo Ltd. Luke Battah. With decades of experience, knowledge and business proficiency between them, the 2017 judges thoroughly deliberated upon each entry to reach their final verdicts. The AHFA Salon Business of the Year Category was open to both Independent Salons, and Salons that comprise a Franchise or Salon Group. Each salon was required to submit a Salon Business Overview, alongside their Achievements, Digital Engagement, Educational and Career Development Initiatives, Marketing, Customer Service and Sustainability Strategies, as well as Client Testimonials.

The 2017 Finalists for AHFA Salon Business of the Year are….

Alana Kristian

Bond Hair Religion

Bauhaus Hair

Edwards & Co


Sfumato Hair

In an ever-expanding hair landscape, education proves exceptionally paramount for the growth and sustainability of our industry. The Excellence in Education Category called upon entrants to demonstrate evidence of their Achievements, Educational Calendars, Marketing, Personal Development, and Industry Sustainability Strategies, as well as their means for assessing Student Feedback and their deployment of Innovative Educational Methods.

The 2017 Finalists for Excellence in Education are…

Alexander Fuchs

Caterina Di Biase

DCI Education

Geoffrey Herberg

Kate Reid

Lil’ off the Top

Screen Shot 2017-02-17 at 4.04.35 PM

So there we have it, the AHFA Product and Business Finalists for 2017. For those who missed our Wednesday 15th Live Stream, all Photographic/Video Finalists are now accessible via The Journal’s Blog, Facebook and Instagram.

We at the Australian Hair Fashion Awards would like to take this moment to congratulate all of the 2017 Product and Business entrants, as well as our outstanding finalists. Without your invaluable contribution, our industry would cease to exist. We commend each and every one of you for your dedication, perseverance and of course, creativity.

Thank you for being a monumental part of Australia’s Premier Independent Hairdressing Awards Program, the Australian Hair Fashion Awards. We look forward to celebrating with you on April 2nd!

– TJ