A LOOK BACK AT DAVID JONES’ SS17 COLLECTIONS LAUNCH WITH AVEDA
Wednesday August 9th saw 300+ VIP guests gather to David Jones’ flagship Elizabeth Street store, for the brand’s 2017 Spring Summer Collection Launch. The grandiose On Seven space (set to undergo a $200 million refurbishment) was decorated with an assemblage of floral ornaments, dazzling chandeleirs and – the pièce de résistance – a winding dinner table, that would also serve as the evening’s runway.
Headlined by David Jones Brand Ambassadors Jessica Gomes and Jesinta Franklin, alongside with Aussie Supermodel exports Bridget Malcolm and Shanina Shaik; a cast of 55 models took to the runway in an assortment of both Australian and International designer garments.
Opening the show was effortlessly cool label Aje, who showcased a selection of styles exclusive to David Jones. Other designers included Zimmerman, Revecca Vallance, Camilla, Carla Zampatti, Rachel Gilbert, Dion Lee, Ellery, Romance was Born, Christopher Esber and Scanlan Theodore.
The theme for DJ’s SS17 Campaign and ensuing Runway? Everything Under the Sun; a campaign which captures the essence of endless Australian Summers. This seasons key trends were styled by Fashion Director for Jones Magazine, Thelme McQuillan, who chose to combine bold pops of red, soft pink and ice, with tropical prints, Victorian lace, and of course, floral.
Hair for the show was curated by Aveda Hair Director Terri Robertson Kirkwood, who led Aveda’s style team in enhancing each model’s natural tresses; “This season is all about embracing your natural [look]. They wanted each individual to be treated as an individual; we looked at each models’ natural vibe and hair type to create her own unique look.”Curled hair was enhanced, while straight locks were twisted into a low knot.
“The common thread is texture, and really well conditioned beautiful hair; it’s healthy, shiny and effortless. Hair texture has been moving away from beachy or controlled waves, we are now seeing textures that become an enhanced take on your own hair; curl is embraced but not contrived, and it’s more about the movement being relaxed, healthy an more natural.”
The hero products? “Aveda’s Sunveil; it has a really subtle sheen, and doesn’t make the hair heavy. For most girls, we’ve gone between dry shampoo (Aveda’s Shampure) for volume, with Aveda’s Smooth Infusion on the ends – we allow it to dry in giving us a matte texture.”
To accompany the hair looks, M.A.C Senior Artist Nichole Thompson fashioned two looks that epitomise Australian summer beauty; “As the show is so large with with so many different designers, we needed classic beauty looks to compliment a diverse range of models, that were also versatile enough to be worn with an array of colours and styles.”
The first look was comprised of a ginger-nut smokey eye and soft lips; “I really wanted this eye makeup to be strong in statement but not heavy in colour. The monochromatic ginger/ochre tone is blended all the way over the lids and up through the eye brows… all finished with a beautiful sheen that will be picked up under the lights!”
The second look featured bold crimson lips, with a matte finish; “Set against glowing warm skin, the red lip is the ultimate makeup accessory for any outfit. Brows, eyes and cheeks are all subtlety boosted and polish, but all take a back seat to this clean matte pout.”