Wella Professionals, the world’s leading salon colour brand, recently celebrated the success of its 2024 Red Forum, held from September 15th to 19th in the picturesque city of Dubrovnik, Croatia.

This annual event, tailored for Wella’s RED loyalty program salon partners, brought together industry leaders and beauty professionals from Australia, New Zealand, and the UK for four days filled with inspiration, networking, and innovation.

The forum featured an impressive lineup of speakers, including performance psychologist Jamil Qureshi and marketing expert Carolyn Miller, alongside industry icons Monique McMahon, Natasha Grossman, and Pavlos Divitaris. Their sessions focused on vital topics such as leadership and brand-building, equipping attendees with valuable insights into the future of the salon industry. Guillaume Cantelou, General Manager for Wella Company Australia, New Zealand and Greater Asia, remarked, “Wella Red Forum exemplifies the vibrant spirit and unity of the Wella family… our aim was to provide our salon partners with insights and tools to grow their business and careers.”

The event also showcased a breathtaking hair show directed by renowned hairdresser Akin Konizi, highlighting Wella’s Golden Hour trend. Madison Finn, owner of Madison’s World Salon, expressed her enthusiasm, stating, “Being part of the Red Forum for the first time was an unforgettable experience… I left feeling inspired and equipped with new insights to elevate my craft.” The 2024 Wella Red Forum has undoubtedly set a new standard for industry gatherings, reaffirming Wella Professionals’ commitment to the hairdressing community in Australia and New Zealand.