Aveda Australia recently celebrated the launch of their innovative Invati Ultra Advanced™ collection with a chic event at the China Town Country Club in Sydney.
The event, aptly named “Roots Renewed: Invati Ultra Advanced™,” showcased Aveda’s groundbreaking new system designed to combat thinning hair in both men and women.
Attended by 130 influencers, media, salon, and retail partners, the evening included engaging sessions by Aveda’s education experts, Matthew Wickham and Mac Smerdon, who highlighted the collection’s benefits for hair and scalp health. Guests enjoyed vegan drinks and canapés, participated in interactive stations like a hair and scalp check, and customized paddle brushes. Each attendee left with a goodie bag featuring the latest Invati Ultra Advanced™ products.
The Invati Ultra Advanced™ collection features a powerful triple-action Follicle Vitality Complex, making it a standout solution for hair thinning. This vegan and 94% naturally derived range promises to reduce hair loss from breakage by up to 85% with the four-step system and can instantly thicken hair by up to 11% with the five-step regimen, giving the sensation of 11,000 more hairs, and contains five key products: Exfoliating Shampoo, Thickening Conditioner, Revitalizing Scalp Serum, Fortifying Leave-In Treatment, and Thickening Foam.
At the heart of the range is Aveda’s Follicle Vitality Complex, a potent blend of ginger, alpinia, and eclipta prostrata, chosen after extensive research and screening of thousands of botanicals.
Designed for both men and women, the collection is proven to reduce hair loss by 77% with continued use and provides an immediate boost in hair thickness and volume. The Thickening Foam adds instant fullness, while the other products protect follicles from oxidative stress, supporting long-term hair health. Developed in collaboration with the University of Bradford, this collection represents a significant advancement in understanding and combating hair loss.
For more details on Aveda’s latest innovation, visit Aveda.com.au.
