Dyson has once again redefined the boundaries of hair styling technology with the launch of the Dyson Airstrait™ straightener. This groundbreaking device promises to transform the way we straighten hair, offering a wet-to-natural-straight style in 25% less time1, without the use of hot plates that can damage hair2.

Powered by Dyson’s innovative Hyperdymium™ motor, the Airstrait™ straightener harnesses the power of high-velocity airflow to dry and straighten hair simultaneously from wet. This unique approach not only reduces the reliance on extreme heat but also helps maintain hair strength and health3, leaving it with a smooth, shiny finish.

James Dyson, Founder and Chief Engineer, emphasized the evolution of airflow dynamics in styling: “Our first wet-to-dry straightener marks a significant milestone in hair care technology. By leveraging precise high-pressure airflow, we achieve effective straightening without compromising hair health.”

The Airstrait™ straightener features intelligent heat control, ensuring optimal temperature management to protect hair’s natural shine. With customizable settings for wet and dry styling modes, including multiple heat and airflow combinations, users can tailor their styling experience for the best results.

Available starting today in Australia and soon in New Zealand, the Dyson Airstrait™ straightener sets a new standard in hair care innovation, priced at $749 AUD.

For more details or to purchase, visit dyson.com.au or experience it firsthand at the George St Dyson Demo in Sydney.