NEWS: SCHWARZKOPF’S ICONIC BC BONACURE RANGE GLOWS UP

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Schwarzkopf’s BC Bonacure range requires no introduction, renowned for it’s skincare-inspired approach to hair care and beloved by many for the effectiveness of the products.

No stranger to assisting many achieve luscious locks and transform their tresses, Schwarzkopf have turned a talented eye to the BC Bonacure range – and revealed a glow up of seriously epic proportions, both inside and out.

Not content with a simple change of look, Schwarzkopf have also looked inward. The Clean Performance range now boasts a vegan care complex with vegan keratin and and cell equaliser technologies, together with skin care actives, working together to guarantee healthy and beautiful results across all hair types. The range is also proudly 100% vegan, and free from animal-derived ingredients, sulphates, silicones, parabens, mineral oils, microplastics and artificial colourants. And to top it all off? The range now comes in new planet friendly packaging that is fully recyclable and made up of up to 97% recycled plastic.

“The new Bonacure Clean Performance range ticks every box when it comes to hair care – each product is made up of a light-eight consistency, vegan formulas, and signature scents,” explains #BcWeCareSchwarzkopf Professional Global Hair Expert, Gary Taylor. “Clients absolutely love the sustainable and environmentally friendly elements of these products, which is an incredible attribute to have for such high-performing professional products.”

“As we all know, every client’s hair type and hair needs are different so it’s important to offer a broad range of products in-salon, and to understand how each product works so you can personalise the choice of hair care to each client,” he continues. “The entire BC range can be mixed and matched so you can target every hair care concern and desire. BC Clean Performance is incredible and an absolute staple in our salon!”

With seven specific concerns addressed within the range and colour-coded for client ease, there is sure to be a combo that will allow your client to unlock their best look yet.

For more information on the made over Schwarzkopf BC Bonacare range, click here.

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