DATE: February 17th | LOCATION: Brooklyn, New York City
AUDIENCE: evo East Coast Educators x 50.
KEY OBJECTIVE: Train the team on the 2019 evo education program across cut, colour and styling.
SOMETHING I LEARNED TODAY … As an educator, every event is an opportunity to re-learn and finesse. Today I learnt a way to get our team to apply their skillsets in an interdisciplinary way. This involved taking their understanding of the areas they are most confident in and transferring that across to the areas of hairdressing they are less comfortable in. This makes a big difference in the way they learn but also in the way they teach those learnings to others.
THERE’S A FIRST TIME FOR EVERYTHING, AND TODAY IT WAS … I lost a dare to the evo team and had to do a ‘Tough Man Shot’. Which meant instead of licking salt, taking a tequila hot and sucking on lime – you snort salt, take the shot and squeeze a lime in your eye. Not the best day of my life but a dare is a dare.
I WAS SURPRISED MOST PEOPLE DIDN’T KNOW … How much time we spend on continually improving our sustainability practices across evo’s product development, ingredient offering, packaging and carbon footprint. Sustainability and being an honest, responsible company has always been important for us, but it is exciting to share that information with stylists as it becomes more and more essential to people all over the world.
WHAT MOST PEOPLE DID KNOW IS THAT … evo education is a collaborative platform based on specific techniques, simplified. Hairstylists then individualise these teachings to suit their own skillset and creative style. We’re not about dictating. We want hairdressers to walk away with new skills and techniques that feel like theirs.
IF I COULD RELIVE ONE MOMENT FROM TODAY, IT WOULD BE … Looking at everyone’s work and seeing the techniques understood but interpreted in different styles. We want a room of individuals not a bunch of clones trying to look the same.
TONIGHT, I’M GOING TO … Play darts, shuffleboard and bowls with our team at Brooklyn Bowl. The best kind of teambuilding. Lots of fun and the chance to connect with our team as people not just in an education environment.