REDKEN 5TH AVENUE NYC takes multi-tasking to a whole new level with the launch of new ONE UNITED All-In-One Multi-Benefit Treatment! Everyone’s hair has a unique texture… a unique story. Now with ONE UNITED, there’s one product that unites everybody and improves the condition of every hair type and texture with 25 benefits in one bottle.
ONE UNITED’S multi-channel campaign includes a community of models and influencers that represent different hair types and textures, backgrounds, ethnicities and styles as seen in the images above. Stylists and consumers are encouraged to share selfies and their unique hair stories at #redkenunited