There can be no doubt that innovation within the hair and beauty spheres has come leaps and bounds in recent years. From hair and skin-cycling through to peptides and any number of heavy-hitting active ingredients on offer, it seems as though each and every day a new gamechanger comes across our desk. 

Can;t keep up? Never fear, for we’ve done all the homework for you and have gathered together some of our favourite new products that demonstrate the very latest and greatest in ingredients and innovation.

Our round up of the hottest innovations in product ingredients is waiting for you, here!


Wella Professionals Ultimate Repair Range

The skinification of haircare is evident in Wella’s Ultimate Repair range. With AHA’s & Omega-9 to rebuild and replenish the hair from the inside.

Vegamour GRO Essentials Kit

Always plant-based, these products feature a combination of clinically tested, vegan phyto-actives that support a healthy and balanced follicular ecosystem while soothing the scalp and revitalizing hair roots.

Sumanurica Nonapeptide Niacinamide Rejuvenating Serum

Glow up with this rejuvenating multi-B serum that helps brighten and balance skin tone while improving skin hydration.

Illumae The AHA Night Serum

Made with a blend of Lactic, Mandelic and Gluconolactone Acids to sweep away dead cells, unclog pores and target discolouration without damaging skin’s natural barrier.

OLE HENRIKSEN Pout Preserve Peptide Lip Treatment

These new lip treatments that harness the power of peptides most commonly seen in skincare improve lip texture by reducing the look of fine lines and wrinkles, providing all-day hydration and promising smoother-looking lips.

OLE HENRIKSEN Double Rewind Pro-Grad 0.3% Retinol Serum

Introducing the iconic skin brand’s first ever retinol – Double Rewind Pro-Grade 0.3% Retinol Serum. It is formulated with two pro-grade retinoids and nourishing Scandinavian botanicals to renew and replenish skin, transporting you back to the skin of your youth without stepping back in time.