Redken is continuing to shake up the demi-permanent hair colour scene with the release of brand new shades.

Renowned as ‘the professional hair colour that thinks it’s a conditioner’; Redken promises an acidic pH and ammonia-free formula to condition the hair and promote shine without the commitment of a permanent colour.

Alongside their original shades, EQ Glosses can now be found in pastel peach, pastel pink, aqua blue and silver green – allowing for the creation of on-trend pastel hues, soft colour washes and even tone corrections!

As an added bonus, each shade can be mixed into existing shades in the EQ Gloss range, further extending the possibility for customised, endless results.

And if pastel isn’t your style, the new ‘Celebrate Grey’ campaign may be the answer, with a new range of silver glosses sharing the Shades EQ spotlight.

Grey accents in pearl, ash, titanium and chrome are able to bring out the best of both natural hair and amped-up, edgy, coloured heads.

Redken’s own Sheree Knobel knows how fun jumping on trends can be, and explains just how easily it can be done with a liquid, demi-permanent colour.

“Increasingly, our clients are experimenting with playful colours and SHADES EQ GLOSS offers a caring, ammonia-free solution without the full commitment of a permanent colour”, she says.

“I love its consistency and its ability to condition and create brilliant shine!”

Visit redken.com.au/