ghd and Wella Professionals join forces as the official Presenting Partners of the Australian Hair Fashion Awards 2026.

The Australian Hair Fashion Awards enters 2026 with a major new chapter, welcoming ghd and Wella Professionals as the Presenting Partners for the season ahead. Two brands synonymous with professional excellence, creative authority, and runway-level finish, now sit at the forefront of Australia’s most respected platform for hair artistry, reinforcing AHFA’s role as the benchmark for what the industry can create when craft meets culture.

In a year where hair continues to define fashion, identity and the pace of trends, AHFA 2026 will be supported by brands that understand both the technical discipline behind great work and the bold creative ambition required to push it forward. Together, ghd and Wella Professionals bring a combined legacy that spans backstage performance, salon innovation, and the daily reality of professionals who build their careers on consistency, confidence, and cutting-edge results.

For entrants, finalists, and the wider industry, the impact will be felt across the awards season. With AHFA celebrating the full spectrum of talent, from emerging names to the most established forces in Australian hair, the support of ghd and Wella Professionals underscores a shared commitment to elevating artistry and recognising the people who continue to move the industry forward. 

For ghd, the partnership arrives at a milestone moment, “marking 25 years in the industry” and reinforcing “a very important legacy: we are who we are because of the professional community around us.” With a focus on “creativity, artistry, championing emerging talent, and recognising the artists who continue to push our industry forward.”

“The partnership is an opportunity to honour the craft, elevate new voices, and celebrate the talent shaping the future of hair,” – ghd. 

For Wella Professionals, the alignment speaks directly to the brand’s DNA. “Everything we do is rooted in the craft of professional hairdressing; from leading innovation in colour, care and styling and world class education, to championing the icons and artists behind the chair,” the brand said, positioning AHFA as “a meaningful platform to recognise excellence, creativity, iconic talent and the next generation shaping our industry.”  – Wella Professionals

With these iconic partners, AHFA 2026 is positioned to be bigger, bolder and more creatively charged than ever.

Stay tuned! 

AHFA Gala

19th of April 2026

Town Hall Sydney