Wella Professionals, the world’s No.1 salon colour brand¹, has been named Official Partner of F1 Academy™ in their first-ever sports partnership. 

The multi-year global partnership underscores a shared mission to empower women, champion creativity, and celebrate self-expression.

Starting with Round 4 of the 2025 FORMULA 1 PIRELLI GRAND PRIX DU CANADA, Wella will debut on the F1 Academy grid through rising star Joanne Ciconte, driving the Wella Professionals-operated MP Motorsport car. Her custom livery and race suit-featuring Wella’s signature red and mermaid-inspired design- will spotlight the brand’s new global campaign, Make It You, a celebration of individuality in beauty.

Susie Wolff, Managing Director of F1 Academy, said: “We are very proud to welcome Wella Professionals as an Official Partner in the beauty company’s first-ever venture into sports sponsorship. It is fantastic to see Wella Professionals, a brand driven by innovation and championing creative craft for more than 140 years, boldly back women’s sports while supporting our mission to fuel the future of women in motorsport.”

Marlene Lotter, Global Brand SVP at Wella Company, added: “Wella Professionals has always been committed to empowering hair professionals and beauty lovers everywhere to express their best selves through beauty. We are driven by our mission to enable limitless transformations and encourage self-expression. We share this spirit of empowerment with F1 ACADEMY and look forward to partnering to unlock the potential in their rising talent – on and off the track”.

Wella will also activate immersive fan experiences and beauty touch-ups at select races throughout the season.