M DIVISION and Wella Professionals launch 2021 creative film, FROM CELIA TO VERA BLUE: A Transformation Story.
In celebration of 2021 Wella Woman, Australian pop icon Vera Blue, the project was filmed earlier this year as the artist prepared for her sold out show with the Sydney Symphony Orchestra at the Summer in the Domain Series. M DIVISION was welcomed into the pre-performance world of Vera, ultimately understanding the valued relationship with hair stylist and Wella Professionals ANZ Creative Director, Richi Grisillo.
Journey through the metamorphosis from Celia to Vera Blue, a story exploring the unique and emotional connection a woman shares with her hair (colour) and its conductor – you, the professional. The inside story travels from salon to Vera’s apartment and finally behind the scenes in the very moments before walking on stage. An insightful look into the performer psyche, role of authentic beauty and its creators.