There’s glossy hair- and then there’s Italian-engineered radiance.
Introducing Alfaparf Milano Professional’s latest launch, Evolution of the Color Shine Effect – set to change the way we think about permanent colour. Designed for those who want luminous results without compromising hair health, it’s a formula that feels as luxurious as it looks.
At its core, Evolution of the Color Shine Effect does away with the harshness of traditional colour chemistry. It’s completely free from ammonia and MEA, instead using a patented Colour Lamination Technology that replaces these agents with an innovative alkaliser and emollient oils. The payoff is exceptional: hair that’s up to six times shinier after one application, with an ultra-smooth finish that reflects light like never before.
Image Credits:
Hair by Rudy Mostarda for Alfaparf Milano Professional
But shine isn’t the only story. The formula is infused with hyaluronic acid, which wraps each strand in a hydrating veil for even, luminous colour. A trio of built-in defences- UV protection, anti-pollution actives, and blue-light filters– helps preserve vibrancy long after clients leave the chair. In testing, results showed up to 94% colour retention after 12 washes, with hair up to 59% stronger and five times more resilient than previous ammonia-free formulas.
Beyond performance, Evolution of the Color Shine Effect reflects Alfaparf’s eco-conscious evolution. The tubes are crafted from 100% recycled aluminium, the cartons from 90% recycled paper, and print instructions have been replaced with a QR code to reduce waste.
Available in 55 radiant shades– from cool blondes and crystal browns to molten coppers- the line empowers colourists to create depth, tone and luminosity with Italian precision and artistry.
In a world where clients want it all- performance, protection and polish- Alfaparf Milano Professional’s Evolution of the Color Shine Effect is a reminder that innovation and beauty can shine in the same light.
Join Alfaparf Milano Professional for their exclusive webinars as they unveil the brilliance behind their latest innovation, Evolution of the Color Shine Effect. More info, here!
