Introducing the ghd chronos curve Collection and AI-powered Curl Finder quiz, the new perfect pairing from ghd revolutionising the world of curl this July.
ghd is officially taking the guesswork out of good hair days with a double drop that blends cutting-edge beauty tech with pro-level performance. Launching online at 6pm on Wednesday 9th July and in salons from Thursday 10th, the ghd chronos curve Collection debuts alongside the brand’s new AI-powered Curl Finder quiz- a first-of-its-kind quiz designed to decode your perfect curl.
With four versatile curlers engineered for speed, shine and staying power, chronos curve is all about “curl confidence.” Thanks to advanced curl-responsive technology, the tools heat to an optimal 185°C and adapt to your styling movements, delivering frizz-free, high-definition curls up to 3x faster, with 50% more shine and up to 50% smoother results.
The line-up includes the classic tong for long-lasting waves, grand tong for voluminous curls, conical wand for beachy texture, and the much-hyped max wand- a 38mm barrel designed in direct response to professional demand for soft, lived-in waves on longer hair.
“As a pro stylist, ghd curlers are practically an extension of my arm,” says ghd Creative Artist Renya Xydis. “Just when I thought their incredible tools couldn’t get any better, ghd has done it again. Get ready to be amazed by chronos curve!”
In parallel, ghd is tackling “curl confusion” with the launch of its Curl Finder quiz. Built using AI-generated images and guided by the ghd education team, the quiz helps users identify the exact curl look- and tool- they’re after by answering four simple questions about hair length, texture and style preferences.
“Just when you thought perfection was achieved, ghd has done it again!” adds stylist Amelia Sargisson. “The new ghd chronos curve grand tong just made my signature look even better.”
From tech-driven personalisation to salon-quality tools, this launch represents ghd’s next chapter in beauty-tech innovation- with authenticity, artistry and results at its core.
Explore the range here, and be sure to take the quiz and meet your curl crush today!
