TREND: WHAT WERE THE HOTTEST HAIR MOMENTS AT MFW SS27?

What were the biggest hair trends at MFW SS27? If Milan’s runways are anything to go by, the polished clean girl era is officially on its way out.

For Spring/Summer 2027, hair took a decidedly more rebellious turn. Across Milan Fashion Week, the beauty mood moved away from slick, controlled perfection and towards styles with attitude: deliberately undone textures, party-girl energy, unexpected proportions and shapes that refused to sit quietly in place.

Rather than chasing uniformity, the season’s standout hair looks embraced personality. Strands were left loose, finishes were deliberately imperfect and familiar silhouettes were pushed into something stranger, sexier and altogether more spontaneous.

From the return of the party girl to gravity-defying volume and dishevelled finishes that looked like they had been slept in – in the best possible way – MFW SS27 hair was less about looking polished and more about looking interesting.

Here, we round up our favourite hair looks from MFW SS27!

THE LOOK: THE DECONSTRUCTED BEEHIVE AT ANTONIO MARRAS

Hair Director: James Pecis for Blu and Green

“There are quite a few updos and elegant looks, but deliberately a little undone… With a touch of punk,” says James Pecis.

THE LOOK: EXTREME SIDE PARTS AT ANTIPRIMA

Hair Director: Francesco Avolio for Davines

THE HAIR DIRECTION: 

Exaggerated side parts, tailored to each girls hair type.

THE LOOK: THE UNDONE QUIFF AT MARNI

Hair Director: Tom Wright

THE HAIR DIRECTION:

Slicked-back sides and quiffs with a rebellious edge.

TREND: UNRULY TEXTURE AT PRADA

Hair Director: Guido Palau

THE HAIR DIRECTION:

Hair was backcombed, teased and brushed out into exaggerated volume.

The result? raw and tactile. less about polished perfection and more about making texture, movement and individuality the statement.

THE LOOK: VIVA VERSACE AT VOGUE WORLD

Hair Direction: Cyndia Harvey

HAIR DIRECTION:

The bombshell was back in ACT III of #VogueWorld, with hair that was glossy, full-bodied and unapologetically glamorous.