From protein-packed masques to oil-infused serums, there can be no doubt that – whilst not entirely a new concept – superfoods are currently having a huge moment in the hair and beauty spheres.

Boasting as many hair and beauty benefits as they do in our diets, this tribe of supercharged lotions and potions are harnessing the health benefits and revolutionizing the realms of possibility when it comes to what one can buy in a bottle.  Be it probiotics, Scandinavian berry oils and proteins abound – we explore the best in superfood-infused products in bringing wellness back to beauty below.



THE PRODUCT: Wella Professionals INVIGO Nutri-Enrich range

That’s right… The acai bowl staple is known to be extremely rich in vitamins, minerals and peptides, making it the perfect addition to your winter hair care regime! The INVIGO Nutri-Enrich range have harnessed this power, allowing you to reap the rewards of silky, smooth and protected hair – while not breaking the bank in the process!

THE PRODUCT:Pureology Hydrate Superfood Treatment

THE SUPERFOOD: Goji Berry, Coconut Oil and Soy Bean
Ditch the juice cleanse and dive straight into this weekly hair treatment. Consider it a vitamin infusion for your locks, as this mask not only enhances shine but also deeply moisturizes and provides vital nutrients for all hair types. It’s the perfect addition to your hair’s nourishing regimen, akin to a wholesome diet for your precious strands. Say hello to lustrous hair and bid farewell to dryness—this supercharged mask has got you covered!



THE PRODUCT: Coco&Eve Youth Revive Range

THE SUPERFOOD: Honey, Retinol, Probiotics and Prebiotics
This one smells as good as it makes your hair look!  Coco&Eve’s Youth Revive range utilises powerful skincare ingredients to supercharge haircare and fight against the effects of aging hair! Containing Pro-Vitali-B™, retinol and probiotics, the range will transform and revitalise your hair – boosting shine, strength and volume.


THE PRODUCT:Ole Henriksen Strength HydraBarrier Nourishing Face Oil

THE SUPERFOOD: Pure Scandinavian berry oils (cloudberry, lingonberry + elderberry oils)
The superfoods aren’t just restricted to your locks – your skin can benefit from the superfood phenomenon! Ole Henriksen’s barrier-boosting Strength HydraBarrier Nourishing Face Oil, with skin-supporting peptides and pure Scandinavian berry oils locks in hydration all day, improves uneven texture and strengthens the skin.

THE PRODUCT: nutriplenish™ styling treatment foamTHE SUPERFOOD: Pomegranate seed oil, mango butter and coconut oil

Leave it to the eco warriors at Aveda to bring us a styling foam packed full of hard-hitting superfoods. The flake-free, styling foam features the nutriplenish™ superfood complex including coconut oil with low molecular weight that easily penetrates hair to help moisturise and hydrates with soft hold, perfect for medium to thick types, while also providing conditioning, nourishing and softening benefits powered by plants.