Introducing Chai Blending, promising a blonde as unique as you are.

Goldwell is redefining blonde beauty with its latest colour campaign, “Blonde Your Way,” introducing the innovative Chai Blending technique. This collection blends the best of the brand’s iconic colour, care, and styling formulas to create customisable, multidimensional blonde shades that celebrate individuality and natural beauty.

“GOLDWELL has always been the notorious pioneers of Beige,” explains Goldwell National Artist and Blondy Your Way Ambassador Yoav Cohen. “In my opinion, it’s their signature reflect and I was amazed to see that they were able to dig deeper into that and create such amazing new shades.

“It would be offensive if I forgot to mention the fact that this their firstly clay lightener to ever hit the shelves. This collection is an amazing testimony to their commitment to enhance stylist creativity and a great expansion of the Colorance gloss tones and light dimension range.

I’m super proud and excited to be a part of this launch this year and can’t wait for my education tour!”

At the heart of Chai Blending is a rich, beige-toned palette inspired by the flavours of chai tea. The technique focuses on seamlessly enhancing natural hair tones with soft, neutral shades that flatter any skin tone. Goldwell’s LightDimension SilkLift Clay is key to achieving this look, offering up to seven levels of lift with a tactile texture for precision in freehand techniques. Formulated with Kaolin Clay, it allows for smooth balayage and blended highlights.

Complementing the lighteners are the new Colourance Gloss Tones, featuring shades like 8BB Granola and 10BC Oat Milk, for a flawless finish with a healthy shine. For the ultimate Chai Blending effect, Goldwell’s Dualsenses and StyleSign products ensure nourishment and long-lasting styling, enhancing the beauty of custom blonde looks both in the salon and at home.

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