TONI&GUY Australia are proud to announce an exclusive partnership with the Australian Fashion Chamber,
a newly formed collaboration of industry professionals working to strengthen, protect and nurture the originality, influence and success of Australian fashion both locally and globally. TONI&GUY’s affiliate professional product range; label.m Professional Haircare will support this partnership as an official and exclusive product partner.

The founding members of the Australian Fashion Chamber are:

  • Edwina McCann, Editor in Chief, Vogue Australia
  • Malcolm Carfrae, Executive Vice President Communications, Calvin Klein
  • Anthony Kendal, Communications Director,
  • Melissa Grace, Fashion Communications Manager, Woolmark
  • Kara Hurry, Marketing – Gap and Brooks Brothers, OrotonGroup

“The AFC is a welcome addition to Australia’s fashion landscape that will help foster young talent and create sustainable, unique and inspiring businesses of which we will all be proud. The future for the Australian fashion industry is bright – both the established and emerging talents are creative, intelligent and global. We need to come together as an industry to support our existing, emerging and established talents. We need to pool our talents to support theirs. Our partnership with TONI&GUY and label.m represents a very strong synergy between the AFC and a brand portfolio that displays a clear commitment to supporting the Fashion Industry both locally and globally.Said Edwina McCann, Chairman of the Australian Fashion Chamber and Editor-in-Chief of Vogue Australia.

Edwina McCann addresses industry delegates and press

Australian Fashion Chamber with Nancy Pilcher on microphone







On the horizon for the Australian Fashion Chamber are training conferences, mentoring programs, support of multiple design awards, and more. The Australian Fashion Chamber will work alongside IMG Fashion, Virgin Australia Melbourne Fashion Festival and the Textile Fashion Institute of Australia.

Whilst TONI&GUY maintain a very special relationship as Official Sponsor to London Fashion Week, including Global Creative Director Sacha Mascolo-Tarbuck holding a place on the committee of The British Fashion Council, TONI&GUY Australia are proud to announce their support of this localized initiative.

“Fashion has always and will always play an absolutely integral role within our brand DNA and execution. Our partnership with the AFC is a representation of our commitment here in Australia, to work as an interdependent part of the broader hair fashion industry, supporting our peers whilst enjoying the opportunity to work alongside other
creative artists.” Said Dennis Langford, Managing Director of TONI&GUY Australia.

Graham Langford, Katy Reeve, Edwina McCann, Dennis Langford