TONI&GUY Global Group is entering a significant new chapter, with Sacha Mascolo-Tarbuck assuming majority ownership and full voting control of the business at both Board and shareholder level.

The transition also sees professional haircare brand LABEL.M become wholly owned and fully controlled by Sacha, establishing a unified leadership structure across both businesses and signalling a clear strategic direction for the future.

Founded in London in 1963 by brothers Toni and Guy Mascolo, later joined by Anthony and Bruno Mascolo, TONI&GUY grew from a single Clapham salon into one of the industry’s most influential global brands. Under the leadership of the late Toni Mascolo, the business pioneered a franchise model that expanded its reach internationally, building a network of salons, academies and partnerships that has shaped generations of hairdressers.

Today, TONI&GUY operates across 40 markets – Australia has this year celebrated it’s 30th Anniversary at the Australian Hair Fashion Awards – with 680 salons worldwide, supported by a longstanding reputation for education, creativity and innovation.

For Sacha Mascolo-Tarbuck, who has spent more than three decades working across the business, the appointment represents both continuity and evolution.

“This is both a deeply personal and incredibly exciting moment,” said Sacha. “We are honouring everything that has made TONI&GUY what it is today, while setting a clear course for the future.”

The leadership change brings TONI&GUY and LABEL.M under a singular vision, one focused on strengthening the brands’ global influence while adapting to an increasingly connected and digitally driven professional landscape.

“With over 35 years’ experience across every part of the business, I feel both a deep responsibility and a great privilege in leading its future,” Sacha said. “As majority shareholder of TONI&GUY Global Group and owner of LABEL.M, I have a clear vision: to build on our heritage while evolving into a more connected, innovative and digitally integrated global business.”

The announcement outlines an ambition to further expand the group’s presence within the professional hair space through creativity, education and elevated salon experiences, while fostering a high-performance culture designed to support long-term growth.

“This isn’t simply the next chapter – it’s the new book,” Sacha added. “We are building on an extraordinary foundation to create a more integrated, agile and future-ready organisation, one that continues to lead the industry globally.”

Few names carry the same weight in professional hairdressing as TONI&GUY. From its influential artistic teams and internationally recognised academies to its 19-year partnership with London Fashion Week, the brand has consistently bridged the worlds of fashion and salon hairdressing. Alongside this, LABEL.M, co-founded by Sacha and Toni Mascolo, has established itself as a professional product brand created by hairdressers for hairdressers.

As the next phase begins, the focus appears firmly fixed on preserving the values that built the business while positioning it for the future.