NEWS: Wella’s System Professional Launches Care Infused Styling Range

Hair is instantly energized, manageable and protected, working to deliver each individual’s perfect style, in HD. An energizer of possibilities, opportunities and growth.

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Welcome A New Movement in Haircare, the System Professional Care Infused Styling Range by Wella Professionals.

Our energy is what defines us as human beings – the effect we have on those around us, how they feel, and importantly our relationship with the universe – what we give, what we get back – the mark we make.

Did you know your hair energy is just as influential? Following the industry introduction of System Professional’s EnergyCode Complex (essentially mapping clients’ hair type, scalp needs and concerns for a completely tailored haircare system), Wella Professionals continue their quest to bring your best hair (energy) forward with the launch of the System Professional Care Infused styling range.

Designed to compliment and magnify the existing EnergyCode Complex, the new line has been infused with care ingredients now enabling over 262 million possible combinations across the range. Hair is instantly energized, manageable and protected, working to deliver each individual’s perfect style, in HD. An energizer of possibilities, opportunities and growth.

System Professional’s latest release looks to leading makeup counters for a guide on priming, caring and enhancing its own canvas. The introduction of BB (Beautiful Base), CC (Creative Care) and DD (Dynamic Definition) lines formulated to empower women with a tailored care and styling regime that celebrates their style; delivers and maintains their best hair energy.

The Beautiful Base range consists of five styling products for natural looking lightweight hold while Creative Care’s four protect-and-perfect formulas provide ultimate shine and softness. For hold women can see but can’t feel, the four-piece Dynamic Definition range delivers stronger hold and definition, simultaneously caring and amplifying natural hair energy.

Queen of individual style and System Professional ambassador, Poppy Delevingne endorses the new range.

“Day after day, styling can take its toll on your hair. After experiencing the amazing benefits of my unique System Professional EnergyCode I was much more aware of styling and the effect it was having on my newly discovered energy. Using the new System Professional Care Infused styling range, I can really feel the difference of the products … my hair holds its style all day, but feels natural and effortless,” she said.

The secret to style-hold minus the dreaded weight, crunch and flakiness is System Professional’s new CreativeCode technology. Keen advocate of nourished, natural texture, the technology presents the perfect ratio of ultra-flexible structuring ploymers, active and caring ingredients that when scientifically combined, hold style with no trace. The result? Touchable, smooth, light style.

The new line is rounded out with six styling heroes: Blue Shaper (texturizing gel meets style hydrator), Instant Energy with 70 x more EnergyCode lipids than any other SP leave-in product and Platinum Fix – the new-gen gel with zero stickiness. Lastly, Instant Reset revives existing styles without the powdery finish while Perfect Ends evens, repairs and moisturizes individual hair strands and ultra-fine Sculpting Clay creates easily remoldable styles.

To find out more information visit or contact Customer Service on 1300 885 002.

Follow System Professional on Instagram: @systemprofessional