Shu Uemura Offers a Sensorial Experience with Matcha Tea Collaboration

Shu Uemura Art of Hair_Limited Edition Matcha

Celebrating its inherent link to beauty and Japanese heritage, Shu Uemura has partnered with cult Australian tea brand Matcha Maiden to create an exclusive ‘hair beautifying’ tea blend for salon guests to enjoy whilst undertaking one of its hair Ceremony treatments in partner salons nationwide – ensuring a rejuvenated and rebalanced start to the year, from the inside out.

The Shu Uemura limited edition Matcha has been specifically blended by Matcha Maiden to beautify and boost the health of hair, containing pure stone ground green tea and marine collagen, which complement Shu Uemura’s range of products infused with rare, precious and natural ingredients. Marine collagen is a key ingredient that helps to promote general health and wellbeing, while also enhancing the growth, strength and quality of the hair fiber.

Founded on the philosophy that hair is an art form, Shu Uemura Art of Hair is the pinnacle of Japanese luxury. Mirroring the tradition of the Japanese tea ceremony, the brand offers five in-salon beauty treatments for the hair, called Ceremonies, which draw on the power of nature and the integrity of science. Shu Uemura’s hair Ceremonies are unique, customised treatments that combine shiatsu-inspired sensorial gestures with high performance remedies to enhance your scalp and hair to natural perfection.

Matcha Maiden founders Sarah Holloway and Nic Davidson are delighted to have created this new matcha blend for Shu Uemura Art of Hair. Holloway says, “Working with an iconic, globally respected brand such as Shu Uemura Art of Hair is a milestone for Matcha Maiden. Mr. Shu Uemura himself was a ground-breaking creative talent so it is exciting for Matcha Maiden to be in such incredible company, bringing Japanese traditions to new audiences.”

– TJ