In time for Christmas, Showpony Professional has launched their new brand campaign – “My Hair’s In Full Bloom”.
The new campaign comprises four luxurious images – Elegant, Beachy, Fun and Fierce – showcasing the versatility that hair extensions offer to achieve beautiful, natural looks and styles.
“Our ‘My Hair’s In Full Bloom’ campaign is a tribute to beautiful big hair and new beginnings; which is why spring is the perfect time to launch. Being a woman is all about being elegant, yet stylish, cool yet undone. I wanted to combine nature and beauty in the hair to show that beautiful enhanced hair can still look natural.”Says Showpony Director, Stephanie Mason.
Stephanie called on the very best creative team to collaborate on the campaign with internationally renowned photographer Andrew O’ Toole the master behind the lens, and Showpony Ambassador Caterina Di Biase and her team tending the tresses, to create visually inspiring hair.
Having worked with Showpony since it’s inception, Caterina is an absolute specialist in creating beautiful big hair, and a master of Showpony Hair Extensions. Kylie O’ Toole created the makeup looks, bringing the brief to life by using an inspired colour palette whether it be to create a smoky eye, a bright lip or seasonal colours. Elaine Marshall styled the shoot, injecting an array of style diversity to each look.
“Throughout the campaign we have focused on Bronde tones; our latest seasonal product focus. Bronde is created when brown and blonde tones are mixed together. It has been a key look within hair trends for quite a while now and only recently emerged as a colour name,” says Stephanie.
“Showpony has always loved naturally mixed tones and when this colour launched it was just the perfect fit for our next colour collection. Hair Extensions are not just about volume and length, they allow consumers to achieve non-committal colour and embrace seasonal trends.”