“The profile of a well-groomed man mirrors the evolution of denim from its rawest form – contours are defined and strengthened as they mature; revealing character that is at once distinguished, refined and personal.” – Selvedge Grooming

Introducing Selvedge Grooming, the unique men’s grooming and care range that’s just made it’s Aussie debut. Expertly curated with the modern gentleman in mind, this Italian brand draws parallels with traditional denim craftsmanship, positing that just as denim ages and transforms with time, so too does our skin.

Just as no two pairs of denim are like, each individual’s skin is unique, and must therefore be treated accordingly. The Solution? An expansive product range that understands the particular needs of every skin.

Enriched with natural botanical extracts (and void of parabens, sulfates and other nasties) each product in the range is both effective and super usable – perfect for the gentleman on the go. Available across an exclusive troupe of barbershops and retailers (including Mr Chop Shop and People Hairdressing), Selvedge Grooming has your men’s grooming need’s well and truly covered.

“Selvedge Grooming is a smart grooming range that provides all the comfort and freedom that you need. The thing’s we’ll do for the perfect pair of denim, for the prefect skin. A canvas of strength and character that is wholly your own.”

Core Products:

Grooming Balm: RRP $28 A creamy styling balm for unruly hair and beard. Specially formulated with olive oil Chamomile and bamboo extract to instantly condition and soften. Perfect for nourishing hard to manage hair.Grooming Wax: RRP $26 Sculpt your beard and hair into place with this lightweight and flexible hold. Enriched with coconut oil and Vitamin E to deliver a boost of moisture while reducing breakage and taming frizz and flyaways.Cleanse & Shave: RRP $27 Perfect for guys on the go, this dual cleanser gently removes impurities and excess oils, the energizing formulas will work into a rich lather for a closer and more comfortable shave.Hydrate & Protect: RRP $30 A refreshing gel that rapidly hydrates, reinvigorates and calms the skin by restoring essential nutrients and locking in moisture.

Classic Pomade: RRP $22 Glossing pomade designed to impart just the right amount of shine for perfectly textured hair. Vitamins and bamboo extract add lustre while protecting and nourishing the hair, minus the greasiness. Provides weightless strong hold.


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