Basel on education, extensions and the power of great hair.

For Seamless1 Ambassador Basel, hairdressing has always been driven by passion – and a desire to create work that truly stands apart.

“I started my career with passion and love, as I have always loved being a hairdresser,” he says. “During my journey, I have always felt that I want to be the one who stands out with my work and service in a way that is different to the market.”

After beginning his career overseas, Basel eventually brought his experience to Sydney, where he continues to refine his craft behind the chair. While he enjoys every aspect of salon work, extensions remain a defining part of his practice – not only for the visual transformation they deliver, but for the confidence they restore.

“I love doing all hair services, but the benefits of hair extensions have changed clients’ and hairdressers’ lives from all positive perspectives,” he says. “My proudest moment is when I transform a client’s dream hair look and see the smile from ear to ear. It challenges me to use my hair extension experience and recommend the most suitable extension method for each client.”

As an ambassador for Seamless1, Basel also credits the brand’s extensive colour offering with giving stylists the freedom to push creative boundaries as trends evolve.

“Absolutely, every season brings a new trend, which makes it fun for us to be more creative and achieve these looks with our experience and creativity,” he says. “I achieve those trends through the wide range of colours Seamless provides to the market, giving professionals the ability to mix and match and have fun.”

For Basel, great hair starts with great care. His go-to routine centres around the brand’s S1 Superfood Therapy range.

“I highly recommend using the S1 range from Seamless, which is a superfood therapy range,” he says. “Choosing the right shampoo and conditioner for the right hair type, using a hydrating spray after showering, and a leave-in cream before brushing is key. I also highly recommend applying the S1 serum once a day.”

Beyond product performance, he says the brand’s support has also played a key role in his journey.

“There are no words that can properly describe Seamless1 customer service,” he says. “They are a very supportive company, and they truly value passion and the best quality on the market.”

Looking ahead, Basel’s ambitions extend beyond the salon floor.

“My pipeline is to keep going and achieve clients’ dream hair, create my own signature looks alongside trending looks, and assist other salon owners and their teams with education and new techniques.”

Follow @baselhair.