Schwarzkopf Professional’s brand new IGORA ColorWorx is hitting Australian shores and putting the thrill into looks. Whether it’s a flame-like palette or mermaid moments, with IGORA ColorWorx the sky is the limit. Thanks to their high concentration of pigments, the eight shades – from vibrant red to fresh green and dazzling violet – offer especially intense color results and can be styled in a myriad of ways. The new shades last for up to 20 washes and can be combined with any oxidative or non-oxidative hair dye from Schwarzkopf Professional.

Colour expert and Schwarzkopf Professional colour ambassador Lesley Jennison – stylist to stars such as Gwyneth Paltrow and Elle McPherson – is impressed: “IGORA ColorWorx offers great colours and incredible variety. The intense colours can be applied directly to blonde or lightened hair to create dazzling effects. What’s more, IGORA ColorWorx gives every stylist the chance to intensify, correct or soften colours, or to create an entirely new look that’s tailored to suit each customer. The colours are genuine all-rounders”

IGORA ColorWorx from Schwarzkopf Professional offers especially colour-fast fashion shades; seven dazzling colour concentrates plus white for mixing will allow you to create every conceivable look or colour combination, from soft pastel to bright neon hues. IGORA ColorWorx is your clients’ passport to saying goodbye to boredom and hello to sexy spontaneity.

The following IGORA ColorWorx shades will be available from Schwarzkopf Professional partner salons from July 2016:

Red

Orange

Yellow

Green

Blue

Violet

Pink

White

– TJ