After more than 20 years in Sydney’s hair industry, Royals Hair is entering a new era, unveiling a refreshed brand identity alongside two new salon spaces in Baulkham Hills and Wahroonga.

Led by founder Mary Alamine, the rebrand introduces a new logo and visual direction designed to reflect a more elevated, fashion-forward expression of the business while retaining its signature warmth and personality.

The first salon opened at Grove Square, Baulkham Hills, on 12 August, with the new Wahroonga location opening on 12 September. Both spaces feature 11 styling chairs and four basins, with interiors drawing on Mediterranean and Moroccan influences through sculptural arches, earthy tones, natural timber and statement lanterns.

The Baulkham Hills salon also introduces the Royals Signature Rainfall Ritual, a treatment add-on featuring warm water cascading over the scalp.

Beyond the salon expansion, the evolution reflects Alamine’s wider influence across the Australian fashion industry, having collaborated with brands and designers including AJE, Asiyam and Caroline Reznik.

“We’re creating more than somewhere to have your hair done. We want Royals to feel like a home of creativity, hospitality and luxury hair,” says Alamine.

The rebrand marks a new chapter for the Sydney salon group, bringing a cohesive identity and elevated client experience to its growing network.

Join us as we step inside the NEW Sydney salon location at Baulkham Hills, here.

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