The who’s who of the Australian hairdressing industry gathered together on Sunday night to celebrate the launch of SACHAJUAN hair care into the Australian market.

The launch was hosted by Australian distributors, Mark and Melinda Kruger, with esteemed guest, brand co-founder Sacha Mitic and CEO Richard Wikström who flew in from Stockholm for the event. The brand was supported by their editorial partners, District Salon, lead by Alan White, Distict’s Creative Director. The District editorial team was on hand to style four models for the evening.

Over 100 industry patrons turned out for the event, filling ‘The Stables’, in Surry Hills. Everyone from salon owners, young talent, editorial stylists, make-up artist and industry press collectively celebrated in the beautiful nordic retail space.

This was the perfect choice of venue for the launch, with some spectacular Sachajuan visual merchandising. The newly launched cleansing cream was gifted to the guests to take home as part of the indulgent goodie bag, that also included new hair care range, Ocean Mist.

The launch party was followed by a media morning spent with influential beauty editors and bloggers, lead by Alan White. This was followed by a look and learn education afternoon, featuring Sacha Mitic, Frankie Endersbee of District Salon and Kim Rattenbury of Kimmy Ralphs.

Sachajuan is available in 30 countries and now includes Australia as one of its international destinations.


– TJ