Repeated chemical and mechanical damage caused from excessive colour services and styling tools, strips the hair of essential proteins, leaving it dull, distressed and weak. Women are on a constant quest for products to combat visible split-ends, unmanageable fly-aways, breakage and dullness. REDKEN 5TH AVENUE NYC has undergone a complete renovation of their celebrated signature strengthening collection with the launch of new REDKEN EXTREME- a Protein and Biotin enriched collection designed to rebuild the hair shaft and restore hair to a healthy state for optimal strength and growth. The REDKEN EXTREME complete care collection of 5 repairing products + 2 revolutionary new lengthening products, provides a formidable solution to the breakage prevention and lengthening needs of women with distressed hair.
As many as 69% of women with damage repair products and 67% with anti-breakage products are looking for hair lengthening results from their products. Healthy hair has the potential to grow up to 3-6 inches per year at a rate of a quarter to half an inch per month, but damaged hair cannot continue its lengthening process – the result of multiple breaking points and split-ends – preventing women from achieving their dream lengths. Like many A-List celebrities, model and REDKEN Spokesperson Soo Joo Park, cut her hair to overcome the battle with extensive breakage. Twelve months on, she is regaining the longer length she is renowned for with the new Biotin-rich EXTREME LENGTH formulas.
REDKEN 5TH AVENUE NYC was the first brand to introduce protein to professional hair care in the 60s. Today, with the renovation of EXTREME, REDKEN unveils a new generation protein science… Protein Chain Complex. Underpinned by over 50 years of protein science, it incorporates the nutritional supplement Biotin with REDKEN’s exclusive Interlock Protein Network to create an extraordinary formula that penetrates deeper than ever before, strengthening the natural protein chains of the hair at its very core for optimal restoration and growth. The hero of the EXTREME formula – Interlock Protein Network – is comprised of three key ingredients; Keralink, Amino Acid and Protein to rebuild the surface of hair with progressive conditioning directed at hair fibre, delivering internal strength to the hair’s very core.
REDKEN introduces a new power duo – Extreme Length Primer and Extreme Length Sealer – to increase hair’s full length potential past its breaking points. Enriched with Biotin, the state-of-the-art Extreme Length Primer primes hair to be stronger and healthier-looking, giving the appearance of longer hair while the Extreme Length Sealer with its active delivery system, visibly reduces the appearance of split ends, leaving distressed hair conditioned and enviably soft to the touch.
To assist clients preserve up to +6 inches of hair, discover the revamped REDKEN EXTREME collection and exclusive in-salon lengthening service. Check out www.redken.com.au for more information.
– TJ