Redken Official Hair Partner for Mercedes-Benz Fashion Festival

Reinforcing its enviable link to fashion, iconic hair brand REDKEN 5TH AVENUE NYC returns as the Official Hair Partner of Mercedes-Benz Fashion Festival Sydney (MBFFSydney) in 2015 for the eighth consecutive year. From September 24-26, the city’s leading consumer fashion runway event will transform Sydney’s Town Hall into an epicentre for all things fashion and beauty. Showcasing the Spring Summer 2015/16 collections for leading Australian designers and brands including Alice McCall, Bec & Bridge, Christopher Esber, Dion Lee and Zhivago, REDKEN will create the most coveted hair looks across three epic ready-to-wear shows – ‘Australian Luxe’, ‘Ready-To-Wear Runway’ and ‘Red Carpet Runway’.

Recently announced as the Official Event Ambassador of MBFFSydney 2015, international supermodel Coco Rocha will make a special appearance sitting front row on Opening Night during the Australian Luxe runway show. After walking the red carpet, Rocha will join the Australian fashion industry and distinguished guests in the Mercedes-Benz Star Lounge.

Renowned as one of the most directional hair brands, REDKEN’S Hair Directors shape the hair looks on the most photographed runways around the globe. Working backstage with a dedicated team of 60 stylists, the MBFFS’s Hair Directors will reimagine the latest international hair trends for a fashion-savvy audience attuned to era-defining style. This year’s visionary creative team will be comprised of Paloma Rose Garcia of Oscar Oscar Salons (Paddington), Kristy Hodgson of Jarahs Hair (Adelaide) and Ros Thomas of BellaMia (Newcastle).

Located onsite at Sydney Town Hall, the REDKEN HUB will provide a dynamic arena for ticketholders to seek out and sample must-have REDKEN styling products. Attendees will also have an opportunity to polish their look at the REDKEN Style Bar, before being photographed with the stylish fashion pack.

This year, attendees will also have the chance to WIN 2 Front-Row Tickets to attend Mercedes-Benz Fashion Week Australia (MBFWA) in 2016 via an exciting Instagram Competition. To be in the running, Fashion Festival visitors will need to post glamorous portraits captured in front of the REDKEN Media Wall located at the REDKEN HUB with #RedkenAustralia and #RedkenMBFFS15.

We look forward to another amazing showcase of some of the industries most talented hair and fashion creatives!

– TJ