Sydney’s Pitt Street Mall was given a high-gloss makeover last weekend as Redken unveiled its exclusive Leave It In pop-up salon, running from Thursday 23 to Saturday 25 October 2025.
Inspired by Redken Global Ambassador Sabrina Carpenter, the activation celebrated her signature styling secret- the Redken Acidic Bonding Concentrate Leave-In Treatment, renowned for its smoothing, bonding, and shine-enhancing results.
On opening night, Redken hosted media and friends of the brand for an exclusive first look at the Sabrina Carpenter-inspired experience. Guests were treated to complimentary Short n Sweet dry styling sessions with Redken’s professional stylists, discovering firsthand the transformative power of the cult-favourite leave-in formula.
Across the following days, the pop-up welcomed the public for free 30-minute dry styling sessions with Redken Professionals. Step inside the exciting pop up here, and join us as we shine on with Redken.
The Redken Acidic Bonding Concentrate Leave-In Treatment (150ml, RRP $45.99) is available in-store and online at Chemist Warehouse and Adore Beauty – bringing salon-quality shine home, no appointment necessary.