Forget the flight.

In true Redken style, NYC was transported to Sydney Harbour for the launch of Redken’s Acidic Bonding Concentrate 24/7 Serum, a luxurious, leave-in treatment designed to fortify weakened strands and visibly transform hair from the inside out.

Infused with Redken’s most concentrated bonding care complex and pH-balancing technology, this ultra-lightweight serum works around the clock to reinforce hair bonds, reduce breakage, and defend against the damaging effects of heat, color, and daily styling.

Ideal for all hair types and textures, it leaves hair feeling resilient, silky-smooth, and salon-healthy- day and night.
Think NYC-style street food, brain-boosting shots, breakdancers galore and a live graffiti artist completing the media wall all within a NYC-style warehouse at the iconic (early morning) dance party.
Step inside the wondeerful event that was, here.