REDKEN 5TH AVENUE NYC UNVEILS DIAMOND OIL GLOW DRY

REDKEN Suki Waterhouse 05 e

Get ready for your best blowout ever! Developed with REDKEN’S heat responsive Silicone Technology, NEW REDKEN Diamond Oil Glow Dry enables a fast, seamless blow-dry and delivers lightweight care with diamond-like shine. The innovative, ultra-lightweight formula showcases the first heat-responsive oil technology. Applied to damp hair, Diamond Oil Glow Dry reacts with blow-dry heat to enhance the power of the oil promoting style control, manageability and intense shine.

Designed to completely evaporate, the light-as-air formula actively reduces blow-dry time and adds enviable shine. Destined to redefine the blowout, Diamond Oil Glow Dry is suitable for all hair types and textures, and is safe for colour-treated and chemically straightened hair. Infused with a seductive sweet scent that combines Rose, Mandarin, Vanilla Orchid and Musk, Diamond Oil Glow Dry is packaged in a collectable multi-faceted bottle.

The global REDKEN Diamond Oil Glow Dry launch includes a visual and social media campaign with British-born model and actress, Suki Waterhouse. Renowned for her effortless ‘cool-girl’ style, Waterhouse is currently the face of Burberry and has several movies in the pipeline. The influential tastemaker has appeared on the covers of Tatler, Elle UK, Allure UK, and appeared in Vogue, Love Magazine, Stylist, and Vogue Japan.

DISCOVER A PRECIOUS NEW BLOW-DRY GEM:

  • A new essential lightweight style enhancing blow-dry oil.
  • Formulated with REDKEN’S innovative heat-responsive Silicone Technology.
  • Adds weightless shine, style control and manageability whilst actively reducing blow-dry time.
  • Suitable for all hair types and textures. Safe for color-treated and chemically straightened hair.
    Apply on damp hair concentrating on mid-lengths and ends. Blow-dry. Reapply on dry hair as needed for added shine.
    Apply as the first step and layer with REDKEN Pillow Proof Primer for the perfect blow out.

REDKEN Diamond Oil Glow Dry is available exclusively in selected REDKEN professional salons and retailers. To locate your nearest REDKEN salon, visit www.redken.com.au or phone 1300 138 803.

– TJ

 

REDKEN Diamond Oil Glow Dry cinema lr