On Sunday the 18th of October, R+Co (Rogue and Company) celebrated their official launch into Australia. C0-founder and Creative Director Howard Mclaren led the educational show that took place at the cool, creative and perfectly fitting, Eternity Playhouse in Sydney’s Darlinghurst.
The interactive show consisted of four inspirational looks that took Howard through a monologue of hilarious memories and tips and tricks he’s accumulated over his 30-year career. Showcasing his incredible cutting skills and demonstrating his renowned razor-cutting technique, Howard was the epitome of what the creative, inspirational and malleable brand is all about.
In attendance were salon owners, editorial stylists and trade magazine media from across Australia. Before the show, Howard enlisted the help of some stylists from our R+Co AU network – Barney Martin and Michelle Arkwright from Barney Martin Hairdressing, Mark Jones and Taylor Redman from Crown Hair, and Pete Lennon (editorial stylist).
“R+Co is a collective of some of the most forward-thinking, rule-bending hairstylists in the business. R+Co is all about creating a dialogue between the broader stylist community to celebrate the culture of hairdressing. It’s about an experience. The packaging and fragrances were designed to enhance that experience and evoke a feeling, place, style or attitude. You’ll know just by looking at a bottle or tube what a product is meant to do, and the subtle yet sophisticated fragrances—meant for both men and women—are as individual as the members of our collective.” (www.randco.com)
For more information on R+Co products please contact Lucy Brooks at Little Bird PR: firstname.lastname@example.org