Here, Akin Konizi makes the case for preserving and protecting the art of in-salon creativity.
For hairdressers working in a commercial salon, creativity can sometimes feel like something reserved for editorial shoots, competitions and fashion weeks. But according to four-time British Hairdresser of the Year Akin Konizi, it should be part of everyday salon life.
The HOB Academy educator and 2026 British Hairdresser of the Year nominee believes creativity isn’t necessarily about dramatic cuts or statement colour. Instead, it’s about recognising when a client is ready for something different – and having the confidence and skill to guide them there.
“Being creative is about finding the village fashionista; the cool girl who wants something different, or Mrs Jones who you know would look great with a pixie,” Akin says. “Creative is about driving fashion within your clientele and giving them the option to be more adventurous with their look.”
For Akin, that responsibility begins with the consultation. Whether a client returns after six weeks or 15, he believes hairdressers should be thinking about what comes next rather than simply recreating the same look.
“They don’t wear the same jeans or trainers for more than a couple of seasons, so why should their hair stay the same?”
Importantly, Akin argues that creativity doesn’t require a complete departure from commercial hairdressing. It could be as simple as changing the shape of a fringe, experimenting with length or approaching a familiar bob or colour technique differently.
“Creativity can be used at any time to keep you motivated and pushing for growth in yourself and your clientele – it’s not just a trim.”
For salons looking to inject more creativity into their day-to-day work, Akin recommends starting small: introduce a new technique, create opportunities for staff to experiment, seek out creative models for shoots or events, and study the work of hairdressers you admire.
He also believes salons shouldn’t assume creative clients only exist in major cities.
“It doesn’t matter where you live, there will be cool, trendy people in the area; just because you haven’t seen them doesn’t mean they’re not there!”
Ultimately, Akin sees creativity as more than an artistic exercise. It’s a way to keep developing technical skills, understand fashion and build stronger relationships with clients – while giving them a reason to keep coming back when they’re ready for change.
Follow @akinkonizi.