ghd is delighted to announce the signing of Australian screen sweetheart Pia Miller, as their new local brand ambassador.
The Logie-nominated actress will be featured in local campaigns for ghd, which will run across print and online channels as well as in store and in salon.
“We are absolutely thrilled to have Pia as our new brand ambassador. Besides her amazing beauty, she personifies confidence and style whilst being a little daring, everything that ghd stands for” explains, ghd Australia and New Zealand Managing Director Ludovic Dellazzeri.
Miller is a natural fit for ghd says Dellazzeri “Pia is someone that young women look up to and through the incredible reach on her social media channels she is accessible to a broad audience. As a brand, accessibility has always been part of our ethos and we take every opportunity to connect with stylists and consumers.”
Miller says about the partnership, “ghd is a brand I genuinely love and have used for many years so it’s an honour to join the ghd family. I have always felt that great hair is a woman’s best asset, and I am thrilled to be partnering with a brand that gives women the confidence to look and feel amazing every day.”
Pia is best known for her regular role in Australian television series, Home & Away. Before landing this role, Pia starred as the Qantas In-flight Entertainment Presenter. She also appeared as the Ambassador for G.H MUMM at the VRC Spring Racing Carnival, and was the Ambassador for the Australian Formula One Grand Prix.
Known as one of Australia’s most beautiful actresses, the much admired and respected talent has become a household name and is followed across social and mainstream media for her stylish fashion and beauty choices.
Miller joins ghd’s team alongside Lead Ambassador Jayne Wild and newly appointed Creative Director Richard Kavanagh.