It’s one of the fashion world’s most prestigious weeks, and in 2025 Wella Professionals and ghd have joined forces with Victoria Beckham at Paris Fashion Week to create a standout hair look for AW25.

It was all about blending effortless sophistication with a modern edge, with lead hairstylist Anthony Turner crafting a sleek, side-parted style, gathered into a low, undone ponytail. Think strength, confidence, and femininity in one strong look.

“We embraced a fresh, effortless look with a sleek, low ponytail and a smooth side part—strong yet undeniably feminine,” says Victoria Beckham. “Wella Professionals’ Ultimate Repair and the new Ultimate Smooth Miracle Oil Serum nourished and replenished the hair, while the ghd Chronos Max perfected the style.”

The back of house heroes for Victoria Beckham? The hairstyling team relied on Wella and ghd’s latest innovations for flawless runway finishes – the ghd Chronos Max Styler paired with Wella Professionals’ Ultimate Repair and Ultimate Smooth ranges delivered healthy, luxe hair with shine and movement that perfectly paired with the refined elegance of Beckham’s designs.

“I loved working with Victoria Beckham to create the AW25 look—it’s modern, effortless, and perfectly in sync with the collection’s aesthetic,” adds Anthony Turner. “Wella and ghd are my go-to brands for runway-ready hair.”