Paul Mitchell launches POPXG colour

No longer somewhere over the rainbow

The rainbow hair trend has arrived. It is bold, it has sass and it is all about expressing individuality with a cheeky pop.

Around the globe, guests want to immerse themselves in a kaleidoscope of colour and strut wildly vivid waves. Others play with some of the subtler trends emerging amongst industry experimentation embracing Rainbow Roots, or the whimsical Hidden Rainbow. Celebrities and regular folk alike are falling in love with the new dream shade Rose Gold, a shimmering blend of red, pink, and blonde, flattering for every face. Killer shades of thermal-electricity-conducting metallic are transforming luscious locks with heavy metal inspired colour. This summer- rock the rainbow and celebrate colour your way.

With the launch of Paul Mitchell’s POPXG, the power of paint is in your hands. Transform those craving the change to dramatic colour with 13 electric shades in the latest semi-permanent line of cream hair colour shades for colour professionals. The rich cream texture is perfect for controlled, clean application. It features a conditioning base for soft, shiny and even end results and provides guests with remarkable durability and long lasting pop shades with no developer required. Give guests the gateway to rock the rainbow with the endless possibilities of POPXG.

Find your favourite flavour with the power of paint- share your artistry on social with hashtag: #PMPOP

Photographer: Sarah Silver
Make-up: Vincent Oquendo
Wardrobe: Eddie Schachnow

For further enquiries, please contact: 1300 365 350
Three Six Five Pty Ltd
Unit 1 610-616 Lorimer Street
Port Melbourne
Victoria 3207

– TJ