Here, Aveda’s Antoinette Beenders and Ian Michael Black break down Pantone’s Colour of the Year, the effortlessly elegant Mocha Mousse.

Rich, dimensional and reflective of the ‘quiet luxury’ trend that has taken over in 2024, Mocha Mousse balances warm and cool undertones to flatter every complexion. Learn more about the shade and how to translate it in the salon with the experts at Aveda, here. 

Inspired by the timeless sophistication of chocolate hues seen on icons like Halle Berry in the early 2000s to the modern glam of Zendaya and Lily Collins, this rich, dimensional shade perfectly complements the Pantone Colour of the Year. Aveda’s Global Artistic Director, Hair Colour, Ian Michael Black, shares (please see below) his expert insights on creating the ultimate Mocha Mousse—balancing warm and cool undertones to flatter every complexion.

Different than most shades of brown, which either take ona warm or cool tone, misty mocha  is a neutral colour that blends several subtle shades of brown. The neutrality of mocha makes it a versatile colour with a lot of room for dimension, including creamy, silver highlights or muted, multidimensional, neutral tones. To maintain the hair’s integrity and strength, Aveda Botanical repair strengthening shampoo and strengthening conditioner are perfect for after care at home.

This trending look is featured in Aveda’s latest campaign, Details, showcasing how to achieve luminous, long-lasting mocha tones while infusing hair with strength and resilience through Aveda’s Botanical Repair system. The result? Luxurious, glossy locks that turn heads and stand the test of time.

“Inspired by the 2025 Pantone Colour of the Year, Mocha Mousse captures connection, comfort, and harmony in a rich, velvety hue,” says Antoinette Beenders, Aveda SVP Global Professional Artistry.

“This colour blends timeless elegance with contemporary sophistication, answering the global desire for warmth and comfort. It’s a versatile choice for those seeking a refined yet approachable style.”

Says Ian Michael Black, Aveda Global Artistic Director, of interpreting this beautiful brunette for your client, “Mocha Mousse is the perfect shade to be translated to hair colour. Soft with a hint of warmth that is beautifully flattering to most skin tones. This versatile hue can be tailored to reflect individual style, whether as a perfect base for subtle highlights or as an all-over expression of the shade.”

“Rich and nurturing, this shade will be the definite go to colour for 2025.”

To check out Aveda’s full Trend Report (featuring Mocha Mousse) click here.